Incidental vision wellness service frameworks

This project reimagines vision care as a seamless, incidental experience rather than a delayed, intentional task. It addresses the current gaps of fragmented and late-stage eye care by bringing screening into everyday environments, specifically airports, where users have idle time. The proposed service offers a quick, accessible vision screening booth that integrates into the travel journey without disruption. It introduces an incidental behavioural GTM framework that uses context and mindset to drive engagement. The system enables a Screen–Flag–Refer–Convert pathway, supported by AI triage, personalized recommendations, transparent comparisons, and seamless booking to improve early action and access to care.

You may also like